Everything is getting more expensive these days, but it is not because small businesses are greedy. It is because the buying power of the middle class is going down. The upper %1 are seeing an increase in buying power, so maybe GW is not so stupid after all? ;-)
I'm sure GW could actually subside on the upper 1% (of the hobbyists) alone, if they'd be immortal. But these very same people are rarely born rich; they enter the hobby with a fairly small amount of pocket money to spend, and GW has essentially set itself apart from these potential customers with its business decisions.
Yet when those kids "graduate" into adulthood and actually gain the cash they'd need to enter the GW world, why should they still do so? It's a missed chance; they will either have found another company that caters to their interest for less cash, or they may have found a different hobby entirely.
GW still holds a dominant position in the miniatures market (I think), but it no longer has a monopoly. By now, there are affordable alternatives, and it is GW's fault alone that those are having more and more success, because GW doesn't even try to challenge them. They're like "bah, you can have these pleb customers who only pay $2 for their minis, we still have the elite that pays us ten times as much" -- not realising that yesterday's "plebs" are the "elite" of tomorrow, and by then, GW's "elite" of today will have stopped gaming ... and buying.
It's really sad when you think about how it all started out, and how much potential was wasted on the way. I think it's the "big business" problem where idealistic small companies fueled by creative vision are, over time, turned into faceless corporations led by bean-counters with backgrounds in banking or amazon. It happened to a lot of studios.
I deeply hope that this increased inequality problem we have will be fixed, though that discussion is probably too off topic for this forum.
And too depressing. :/
Edited by Lynata