34 minutes ago, Bucho said:Sure Frosthaven's $100 but if you notice they also list the MSRP as $160. Likewise FFG puts Descent 2e at 79.95 but you probably end up paying $50 for it. I would think this is the same way. They'll ask for the moon, because they don't tend to be great at reasonable price points. Then it'll actually sell for $125.
I definitely get the mark it up to mark it down strategy, and it's a good point. But like I said you don't see many non-KS products with an MSRP as high as $160, and KS games just operate by completely different rules, they rarely have much market after crowdfunding and doubly so at FLGS where the severe discounts aren't as common. Not to mention with MAP, pre-order sales, and all that, it's risking disaster tempting the majority of your audience to NOT buy your product until Amazon can mark it down at a steep discount months, or even over a year later. But I'm just speculating of course, thanks for the input!