Just saying, again. I almost guarantee this line takes it to Rank 20 or beyond. There's been hints in existing books.
But yeah, sight unseen buy for me too. I'll be waiting in line at Gen Con for it like I did for Rogue Trader and Deathwatch. At least as soon as I quickly get a couple other first day releases from smaller companies to read as I do.
Plenty of gamers will be attracted to an evil campaign. There is no doubt in my mind wrt that.