The model behind Keyforge is about as perfect as you can get for couples who like to play games casually. My wife and I got into magic a while ago using their Duel Decks, but grew pretty disenchanted at the cost and blatant lack of balance. We don't have funds to buy singles and make our cool decks. Booster packs and prerelease\release events are fun, but they get pricey fast.
And don't even get me started on how insane the LCG model is for a family with a budget.
Keyforge seems to be a perfect fit for those of us in the middle class. $10 for a deck is a sweet, sweet spot. I can't see this taking off professionally or anything, but I think Keyforge might be tapping a pretty big market.
Edited by haonthegreat