Well, put it this way.
There's a whole subset of Warhammer 40,000: Conquest players who are looking for a new game now...
True, but I'd think if they got all excited about warfare and stomping on one another, they'd be more interested in Game of Thrones*. Maybe, though?
*Also tried that one. Not fun at all. Lots of "winners keep winning, losers keep losing" resulting in anti-climactic and demoralizing games as the winner just snowballs to the inevitable victory (happened I'd say about 2/3 of the time). My faith in FFG LCGs has been severely compromised.