I could be wrong, as I've only seen Gencon 2012/Preview pictures of this game, but it seems to me that the cards don't really have any Flavor text.
This seems like such a waste, considering the wealth of stories and descriptions of just about everything in the universe. There are too many FF products that lack atmosphere because of the lack of flavor text.
Starcraft was a good example of this, the cards would just say "gain 1 unit" etc. when there could have been a little bit of flavor from the story, or just some generic "Trade negotiations with planet blah blah..they send you an armoured company etc."
Flavor text isn't the end of the world, but I just feels that too you put so much effort into the art and the visuals, but don't quite finish the vibe off. Even if GW don't allow for exact quotes, I'm sure you could just come up with similar, or inspired new material, and it could be quite generic. It just needs that extra bit of detail to really complete the game!
I really like most FF games, and am happy to support the company by buying loads more, just really want to know why the flavor text gets glossed over in these rich inspired games.