Herr Arnulfe said:
Hiring a full-time brand manager and paying GW's IP fees immediately puts sales pressure on the license-holder. BR/GR tried to please all fans while making a profit by releasing a large volume of niche, but rushed products. FFG's solution seems to be a lower volume of high-quality, but generic products. Is it possible to navigate GW's IP and also satisfy the diverse WFRP fanbase while making high-quality products that are both substantive and also profitable? Maybe. But I think you'd have to hire a brand manager who's a hardcore WFRPer (i.e. intimate understanding of both the IP and the fanbase), possessed of sound business sense, and willing to work very hard for very little money. There just aren't many people who fit that description. Sure some of the fan material is better than official stuff, but publications like Warpstone and Liber Fanatica are produced by volunteers in their spare time, with no sales pressures, on their own schedules. Let's say Warpstone had to generate enough revenue to pay a salary for John, plus fees for all the writers, editors and artists; don't you think its content would be different?
WFRP's opinionated fanbase produces some great fan material, but factor in in sales pressures and GW's IP requirements, and I can see how a company might conclude that WFRP simply has too many navigational hazards to make it worthwhile business-wise. Or at least, not viable enough to justify hiring a full-time brand manager for..
I've just cut a whole load of text in response, that I spent an hour and a half writing… and then suddenly realised that I don't really care anymore whether the game officially lives or dies. As long as the fans stay active, that's all the matters.
Cheers
Sparrow