Going by RAW one could interpret the rule on p.277 in a way, that the team leader must pass a willpower check for each individual battle brother, encountering a fear causing creature and being in squad mode. Although cohesion damage from fear occurs only once per encounter, the chances of failing the check increase with the number of Marines affected.
Personally i am inclined to handle this as just stated, especially considering, that the fearless talent helps in that regard, as one would not have to check for the fearless character, otherwise handling of a mixed fearless non fearless team becomes unclear.
What are your thoughts on that ?