I'm finding this whole social encounter thing a bit difficult to get a handle on in the new system. Are social encounters where PCs are using their skills supposed to be pretty much be treated as combats - ie roll for Initiative (using Fellowship), each player gets a turn to use an action card to influence the NPC, etc? Does anyone else find this tricky, and a bit forced, to insert into normal gameplay? Are there only specific times when you go into this social encounter mode?
Advice most welcome ...