I've spent the past ten minutes trying to figure out what in the world this is: https://www.lotrcardgamecollection.com
It's a collaborative effort from FFG and Hachette.
It appears that it may actually be the "new form" of the game that was supposed to come after the hiatus. (If true, plans must have been accelerated.)
It's also not available outside of the UK and the Republic of Ireland, at least for now.
Whatever it is, the players of this game deserve some sort of comment or announcement from FFG for crying out loud!