in regards to Keyforge, FFG does this with literally every game they release.
The two months its about to be released its EVERYWHERE. They did this even worse with RWM, and a month or so after it got released it basically died from silence and MASSIVE gap between announced new figures and them actually being released.
Locally i havnt heard a single person show interest in Keyforge, course then again SWDestiny is kinda sparse too so could just be cardgames in general, as even Magic is somewhat shallow showing by comparison to some places.