It seems that FFG cannot help themselves just like EA when they discovered loot boxes. FFG's 2nd game into the ALL IN gambling Loot Box mechanic. It seems that FFG looked at EA's profits and said, lets copy EA's loot box; its working so well for them. I guess they didn't get the notice from the governments AROUND the world. Legalisation is being updated and these games will eventually be regulated.
Update
I find nothing wrong with FFG selling Unique Experiences. The concept is actually rather interesting. The MAJOR problem with their implementation is using Blind Box / Loot Box mechanic to sell product. The easy fix that will save them from governments around the world, is to simply print the contents of the game on the box. This could be done via a flip out so that players that DO NOT want this information, can avoid it until after the purchase. However, players that DO want this information, can just flip open the box and see what's inside.
The only reason NOT to include this information is for FFG to leverage the gambling mechanics of a loot box to push product.
Edited by Lace JetstreamerUpdate