As the title asks:
How have you managed/attempted to build community around this game?
Given that this is not an easy game to set time aside for, what methods have you used?
For my part, I created a Facebook group - just as I did for Armada and Legion (despite not actually playing the latter), in the same mold as an X-Wing group already existed for my town (Portland, OR). However, unlike those others, the FB group has not really taken off. I attribute that to the fact that there isn't a tournament scene, and it gets less continual support from FFG with news and expansions. So, one reason I'm asking is to see if there are better ideas out there.