FFG, the recent Flesh Rippers preview was great, and not just because it's the first release-centric news we've had in months.
No, the thing that made it stand out as exciting to me is the little snippet of lore tucked into the article, about how variations in Flesh Rippers' summoning rituals can be used to control the characteristics of the summoned Flesh Rippers, and how those variations are reflected in the Flesh Rippers' markings.
This is the kind of background information that hobbyists gobble up, use to inform how they choose to paint their armies, and give them something they can be proud to field and tell their opponent all about how careful they were to reflect the upgrades they planned on taking with their models in the painting of the model themselves.
I'd love to see more of this, going forward, and expanded to other factions and their already-released models; people would love to see information about how regional differences in their factions' forces and how the armies commanded by different heroes represented in game (and others yet to be represented!) differ in composition. Hobbyists will love to get details about the regimental markings common in Daqan armies and the way the social structure of the nobility is represented in its heraldry, or the regional differences in attitudes towards camouflage and ornamentation among the Latari, or examples of massive battles whose dead have been plundered en masse by the necromancers of Waiqar, and so on.