OK, as an old CCG player, I really like the new naming convention that FFG is following.
Specifically, any personality with an actual name is a Unique, and the other personality cards are more of a generic description (Intimidating Hida, Togashi Initiate, etc).
I would imagine it will make it much easier to target specific characters for story time (as there are not dozens of specific samurai in each clan).
I could even see cases where new specific characters can "evolve" from one of the generic personality cards.
Just my two cents, carry on.