One of the best examples how NOT to make a website is Games-Workshop's site - it has all the product information and pricing but virtually no info on how the games works or what they are about.

Granted this is because of the sheer strength of their franchises, but it leads to a somewhat snobbish feel that the site is build with a “the players know what they are getting into” mindset.

If you could, in the future, add some more info about the art of your games, screenshots, or just background information it will, in my opinion, add much to the site.