Well, as a long time MoM fan, I am glad to see that FFG has not totally given up on the product line. And cudos to them for keeping it a secret until the week before release (something tells me they wanted to wait until GenCon but the proverbial cat was going to get out of the bag). I think after the Descent app, many of us knew this would be the next logical step.
That being said I have severe reservations. At a $100 MSRP for so little content in the box (remember, all those Keeper materials are now in the app so there is less physical product to have to manufacture) it just seems FFG is once again preying on fan loyalty. Also, I don't like the fact that players no longer get to customize their charxgters and the interchangeable card driven system from the 1st ed has been replaced with your standard issue static character sheet. It takes away much of the RPG elements of the original that added a lot of, well, character to it. Also, the artwork strikes me as a bit bland compared to the 1st ed (or even Arkham Horror for that matter).
Anyway, as if stands, other than the app, this does not seem like an improvement over the original. Unless there is more compelling content in the box that FFG is holding back on, I don't think this is a must have more me, especially as 1st ed with a human Keeper works just fine (who we always play more as a storyteller than an all out adversary anyway). Maybe when this thing hits clearance at the online retailers I will re-consider.