Hey there fellow GMs,
I've run into a bit of a roadblock when it comes to designing a secretive cult for my current campaign. What I have so far is that they have infiltrated a whole town, as well as groups of Severan Dominate soldiers, and are unidentifiable except for their blue eyes and friendly demeanor. They currently have no name, and use a blue hourglass as their symbol. As for their goal (besides spreading misinformation) is attempting to summon the Lord of Change they worship as an aspect of Tzeentch.
Where I am having difficulty is figuring out what sort of stuff cults typically do. How would one such as this operate? In what ways would they interact with the PCs? What sort of short term goals would they have?
I am trying to set it up so they lead the PCs to a certain location, trapping them in an illusory labyrinth before starting the demonic summoning. The cult currently has a "double agent" in an Imperial spy who has been feeding the group false information, slowly leading them to the location of the labyrinth.
What else should I be looking at to flesh out this group?