Well, as a gamer I'm sorely disappointed. As a Game Store owner, I'm downright angry.
The gamer in me is saying "Fancy quirky dice. Great. If I had a gripe with Descent, it would be the goofy dice. I'm a big boy, I can add and subtract." The Game Store owner in me says "Goodbye to anyone purchasing dice of their own in my store, but I bet FFG's online store will have them" Slick move guys, you already compete with the Brick and Mortar store so much by directing everyone to purchase online the product they'll want to use in my store, events and game nights that I can barely keep this charity of mine open.
This is not to mention the shameless reinvention of the wheel here. This takes a smooth, well rounded system that we have effectively been using for decades and turns it into a clunky card-based pseudo-boardgame. Do you remember the Saga System? I do; even 14 or so years later because I still have the same two copies in the bargain bin... collecting dust as always, reminding me of the sucker's errand I went on to purchase them for the store. I know that part of the design was with quashing internet rulebook downloads in mind, but the card-based maneuvers and "count the swords" dice smacks the roleplayer's creative edge, which the Warhammer FRP system so earnestly engaged, down to the same lame level as that other, now sad and defeated, roleplaying icon D&D. In an era where people are looking for distraction that they can afford on a budget, the fat $100 price tag is far from the mark. This was a mistake, that the gamer in me won't be shelling out for.
And $100? Are you out of your minds? I can barely talk a new player into trying a game at the $35 price point and I'm going to sell this how? If the new edition was a new print, fully compatible with older material, with new art, advancing storyline, a reasonably error-free printing (so that we wouldn't have to be inundated in months of errata and contradictory "what was intended by this" definitions), then I'd be behind this product, both as a Gamer and a Game Store Owner. I'm going to say that it will be likely joining the sad, sad ranks of "special order only products" that don't adorn my shelves. More's the pity really. I enjoyed selling 3-4 copies of the core rulebook (and expansions out of number) without fail every week. At the $100 point, you can hardly blame me for my caution or my disappointment.
What I propose is that you continue to print the classic Warhammer FRP system for the roleplaying community and feel free to print this as the introduction to roleplay that it clearly is. If you chop the price-tag down to $70, I'd imagine some of my boardgamers might try it. I have never been so disappointed in Fantasy Flight Games as I am today. If any Roleplayers are still looking for sourcebooks to complete their collection, look to Gatehouse Games. We'll see what we can do for you.