As usual, much focus is put on getting the games played in-store.
Not all have access to such a place, in fact, around here no one has.
What we do have access to is a very popular gaming club that runs activities all week round, and has been doing that since I helped starting it 1991.
We have alot of A:NR, SW, X-Wing, LOTR asof. players coming down to play every single week. It is runned like a non-profit organisation but everyone is really happy to work hard to make the events fun and successful.
So far, all is good right? Not at all actually. People around here are getting a bit fed up on companies that only supports stores. I mean, we attract more players than the big store located 100 kms away, but we can't even buy a game night kit? We spend tons of money, but are not trusted with running tournaments, despite having oodles of experience?
That is really getting old. I mean, we are trusted to run pre-releases for MtG and qualifiers for several of other games, and we get tons of free price support and material to help us making the events really great - but we are not even allowed to spend money for price support stuff with FFG. Mind you, I do not demand anything for free (although that would actually be quite fair, given the amount of work people put in to do these things and the amount of goodwill it would generate)
Is that actually a sound business model if one wants to grow?
One can always hope that will change.