The Tick-Tock is a bit dull, but remember you can still win normally... Your most likely not gonna be helping anyone defend (due to the fact that it makes you win as well as get rewards) but that doesnt mean you cant go into the offense either.
More often then not if a Tick-Tock wins, its gonna be because normal conditions, but having an extra win condition is not bad at all too. remember making deals success removes a token (enough though its counted as a successful encounter, which means the offensive main player can attack again).