Wow, you really don't like MTG! Fair enough, it's not for everyone. I agree with you about competitive MTG; it's freaking expensive to keep up with, so that's why I only play it casually now (pretty much only Commander/EDH).
However, wanting it to die is perhaps a bit short-sighted. For many people (myself included) it's been a gateway into other games. Your comment about talking to store owners is an apt one; they need MTG to keep in business, and as long as they are in business they will keep running events & clubs, etc, in their area. These events and clubs are where you can show people other games (which the store will more than likely stock, so at least the owners won't be pissed at you for trying to lure their customers away).
I've been looking for an LCG to get into, and I love the 40k universe, so this game has got me really excited. If it turns out to be good (and from the brief snippet we've seen so far, and the fact that FFG rarely produce crap, it should be) I'll demo it to all my MTG friends and try to get them interested in it. In fact, because of the fact that it's 40k, I might even be able to get my wargaming friends into it. Fun times!
Edited by Whingewood