I think 7 pen on hell weapons if fine. Given their damage is static unlike a power weapon which can get considerable strength bonuses going for it. Both are made for fighting power armor or heavy infantry. Hot Shot packs allow snipers or other specialists a one shot anti heavy infantry weapon.
The mechanic is that the hellgun AP is high but the damage only ok. While plasma does huge damage and a point more AP and power weapons use muscle and a good base damage to cut through armor not just a high AP.
A hellgun punches a neat little hole in its target. It can wound a normal man in a sweater just as easily as a carapace armored grenadier but that high AP punch is the only thing that allows it to potentially wound a spacemarine.
I have always ruled that unless you are running a couple shots per laspack and reloading all the time you have to wear the backpack unit which means you can only wear the combat vest that carries 15kg of extra equipment rather then a full backpack full of extra ammo and supplies.
As far as the tabletop rules and fluff influencing the pen and paper. the strength 3 AP 3 hot shot/hellgun in the guard codex can take on marines somewhat effectively. In DH however if the gun was only Pen 4 rather then 7 the max damage is far too low to fight the armor value that its meant for. As well unlike the tabletop a normal lasgun doing 13 damage max cannot wound a space marine except on righteous fury.