You spend 2 clicks to give the corp a single point of bad publicity as well as forfeit an agenda.
This sets you back quite a few credits depending on how many you spent to gain the agenda you trashed. Even if you acquired the agenda for free you are still behind 3 credits. The 1 to play the card and the 2 you lost for the credits you could have clicked for. This means you need to make a minimum of 3 runs before the card is essentially paid for in the best situation.