Are these things just downloadable content?

No, they're an actual physical product.

Okay good. minis Market makes them look like some download.

Thanks!

They are "Print on Demand" which means you will probably not see them at your local gaming store. However, they are a Physical item that is sent to you.

They had the decks at Gencon this year, but I did not get any. A player of mine picked them all up but I have not seen them yet since he is 3 hours away.

Miniature Market just bought a bunch of them from FFG, and since they are 'Print on Demand' they don't get any kind of retailer/distributor discount...hence the price being exactly the same as what FFG charges. Bonus is, if you order $99+ from MM, they ship for free. I only wanted one set, and got mine before MM got around to posting them on their webstore, so I just ordered mine direct from FFG. They are standard playing card size with a nice quality finish and come in a clear plastic clam-shell package.