Also, for non-tournament games you can proxy cards, and for tournaments you can borrow them from friends playing different lists.
My Gencon Squad (and looking forward)
Yeah, even as "expensive" as this game is, it's significantly cheaper than all of my other hobbies, and even other games I play. Through the years, I've got well over $1000 invested in 1/300th scale micro armor miniatures that I've honestly gotten far less play time out of.