If the Khorne Berzerker in Power Armour with his Astartes Power Axe in has hands charges towards you, you WILL want to have a plasma gun available to fire at him, and suddenly, the 10% seem very very acceptable.
As is now, the plasma gun is just better as everything.
I would prefer it over meltas, bolters (not to speak of SP and Lasers) in almost ANY situation.
It is too strong in damage AND Pen AND chance for RF and it has a good range and I can even overcharge it.
And its not even more rare than a bolter.
So why take anything else ?
A higher risk would balance this quite well. High benefit and high versatility, but at a price.
And honestly, everyone will keep this 1AP free to use it, if it overheats, so this is not the big deal either.