WotC took the exact same deal, and had the exact same problems throughout their entire run, from OCR all the way up to the end of Saga Edition.FFG chose to except a deal that didn't include PDFs so they have to deal with it. However, I am not saying they did the wrong thing.
For FFG, it may have come down to "do we take the licensing deal with no options for PDFs, or do we pass on one of the hotter licensed properties on the market?" Given how many other companies were chomping at the bit to snag the license once WotC announced they no longer had it, it'd call that a pretty easy question to answer.
But again, constantly bitching and belly-aching serves no purpose other than to clutter up the forum with useless noise.
When the answer changes, FFG will let us know. They were pretty **** quick to let the community know that the core rulebook was going to be delayed to the first week of July, so I'd be surprised if they didn't post a huge news announcement should they get the approval to start selling PDFs.
As for market demand, they know, as they've undoubtedly done plenty of market research that goes well beyond a few folks belly-aching on a message board about the current lack of PDFs of the core rulebooks.
I understand there were probably in a position to take a deal with PDFs or not do a deal and I probably would have made the same choice as them, but that is not my problem.
You can try to be insulting all you want by saying that I am "bitching: or "belly-aching" or whatever, but the simple fact is if you don't care for these discussions then you probably shouldn't click on a thread labeled "PDF."