There was talk between some friends and I about writing and publishing our own RPG. The initial idea from one frined was a fantasy setting, but where he wanted to go felt too generic to me. A fantasy RPG is a hard sell for me, and I think it's an even harder sell at retail unless you're doing something very different.
So I did some work on my own on a fantasy setting that would make me pull it down from a shelf and I ended with something very narrative-driven. Something very much like White Wolf's Orhpeus in that it's a stand-alone RPG, but it tells a complete story across all its suppliments.
I think it I ever moved forward I'd look into licensing the EotE mechanic for it.