I'm forking this from a discussion on BGG. Someone brought up the point that many of the upgrades in Wave 2 are exclusive to one blister pack or another--if you want three tournament-legal copies of Expose, that will cost you $90. If you want to outfit a flight of A-wings with Daredevil, you would need to buy $75 worth of Imperial ships to do it. If you want a pair of Engine Upgrades for your Bounty Hunters, it will cost you $30 worth of Milennium Falcon.
And so on. I think going forward many people will be borrowing or trading or proxying or even forging cards, because acquiring additional upgrades in excess of the number of ships you want is prohibitively expensive. To put it another way, I would bet the people in FFG's audience who think that $30 per copy of Expose is a reasonable price are a tiny minority.
But there's an easy solution: FFG has an existing relationship with print-on-demand suppliers. They could feasibly print and ship a "Wave 1 Upgrade Pack", containing copies of each of the generic upgrade cards from that wave, and I bet they could do it fairly inexpensively.
I would pay probably $5-7 for such a pack, depending on the number of cards in the wave. If they included 2 or 3 copies of each upgrade, I would pay $10-15, which is the cost of another expansion pack to me--but I bet FFG's profit margin would be a lot higher on upgrades than on minis.
This seems like a win-win: X-wing players get tournament-legal upgrade cards at a much more reasonable price than they would by buying additional expansions. FFG gets a set of new products for the X-wing line, with no additional development costs and a drastically better margin than the full expansion packs. And they could be sold even to players who are otherwise "saturated" with product; I'm very unlikely to buy more ships from Wave 1, but I would buy a couple of packs of upgrade cards tomorrow.
What do you all think?