I posted this in another forum as well but I wanted to add my thoughts here as well. I'm definitely getting the game, at least to try. I'm not a Star Wars or FFG fan in particular but this is what I see:
Deckbuilding: The decision points in the meta of deckbuilding have been reduced from 50 to 10. This does not make it any more or less complicated because each decision of the 10 is actually a verdict on a mixture of 5 cards. In fact, I can see where this could potentially open up a game to a massive meta. For example, an objective set where 1 of the 5 cards is actually a Rebel "spy" that provides a negative effect for the Imperial player who chooses it. However, the other 4 cards and the objective in that set are awesome! Do you take that set or not? Maybe the "spy" comes into play on the opponents side when it enters your hand? The possibilities are endless…
Thematic play: Rancors vs. Ships. Ewoks vs. Devastator. Is that silly taken directly in comparison? Sure. But really? We play games and watch TV all the time in suspension of belief. AGOT LCG is fantastic, probably the best, but there are scenarios that can occur in it that are just as unbelievable. True devotees will go to great lengths to justify the theme in both of those games, but frankly, I don't care. IF (this remains to be seen) the gameplay is fun, that's enough for me.
SW LCG brings nothing new to the table? Even if I agreed with that, that would also apply to 99% of the games on the market, including the previously released LCGs. However, the main thing that SW LCG does add is the focus tokens. These are an annoyance to some as well, I can see that, but it allows you to double "tap" or double exhaust cards. Heck, you can even triple or more exhaust them. It adds an interesting mechanic where cards could potentially become active during different rounds rather than simultaneously. This does require the presence of the tokens, and I'll give the pure card enthusiast that it does make it slightly more than just a card game. Many (if not all?) of FFG LCGs have tokens.
I have NOT played the game yet but I definitely will buy it and give it a chance. I love AGOT but it is definitely better multiplayer, so this game may be perfect for my two player fix!

