I can't figure it out. Is this a new release? Or is it an older game that FFG is re-releasing?

It is a new game, published by KOSMOS in german at the same time (and others publishers in other tongues). I don't know which company has the original license. Anyway, there are some details, including a link toward the german rulebook, here : http://www.boardgamegeek.com/boardgame/126444/the-hobbit-card-game

Thanks for that, I was wondering why it felt different. I thought it was a bring-back game. I'm thinking of picking it up, but am unsure how it would play.