FFG already stated in a video from Worlds that future Game Night Kit content would be more "game focused" as in things you can actually use to play the game with rather than trophy items. Also, they said alternate art cards are on the list of potential future prizes.
From an OP perspective, I can see doing tournaments for each Data Pack release where the top player(s) can win the new pack as the prize. I think that and the Game Night Kits are an okay start for local OP. In between them, meeting up to test your newest builds on a weekly basis isn't so bad. Now I just need several other people to buy a core set so I can get a local group going.