It is possible that this is all a conspiracy by Star Trek fans to cause Star Wars fans heads to explode. I suspect that there is no offical release date so no one can complain if it's a couple days late or not.
But it seems to be pretty solid that it's going to be shipping in the next 10 days. Sooner is better, but as long as it hits my doorstep by the 28th, I'll be a happy camper.
-DavicusPrime