Is anyone else confused by the factions? I don't really understand why they chose to put factions in this game. The way I've always taken it, Star Wars -- at least the Classic Era, this game appears to be solely focused on -- basically has three factions: Light Side, Dark Side, and the Fringe. It's a black-and-white setting without a whole lot of gray, and making variations on each side of the Force part of the game system itself strikes me as off somehow.
Also, at this point, I still don't actually know what the consequences are for choosing a particular faction card -- that part was murky in the demo video. Either they didn't mention it at all, or they glossed over it and I just missed it.