So this process needs rethinking if after all this effort FAQ is like it is. It is leagues better than no FAQ, but i do think it can be leagues better by using power of web technologies rather than XIX century printed document that changes rarely. I don't think that much work was put to it, considering legacy CCG mechanics still in the FAQ and not having logic order in rules explanation section. Or the work focused on stuff that doesn't really matter. (like all the art in current main FAQ, WTF it is to explain rules, simple txt is better as you don't need a specialist in typesetting documents to change it)
Srsly you think that answering online so ppl don't ask the same question over and over is more expensive than answering by mail… this is simply madness. And you do all this work preparing set, play testing all cards, it needs to take many hours for each card, how much more is posting a description of your design? 5 min? 10 min? 30 min?
And about quality of published answers. If you make a community site with discussions and disclaimer that those rulings are not 100% official and may change it will still help a ton and lesser editing requirements. You're posting rulings not business decisions… only ppl who care about rules will care, and those ppl are much better off having database of what was already ruled and good way of searching for rulings.
I agree that if you post wrong ruling fans might not be happy, but its a matter of creating right community where all are aware that rulings get posted fast so there might be slight errors that will be corrected. Just note that you correct so ppl are not confused and i think its fine, much better than what's now.
Just see what I'm uploading to cardgameDB - its not that hard and helps a ton.
Fan collaboration, just send an AP/mat/domains/other cool stuff to fan who writes best rulings or sth, a little contest or gamification elements - it designed right you'll get fans working for you for free and enjoying it as they improve the game they love… there are reward-like things that don't cost much but are cool like access to some unpublished content or forum badges etc.
It definitely needs much thinking through, but you can apply this not only for CoC but also for all other games to build engagement and community around your games that uses your site regularly, so its easier to advertise new products and can improve sales of your other games.
[this forum engine needs much work btw… popup for ctrl+v, links look like crap so its better to paste url as text, quotes are not visible in editor, no option to turn WYSIWYG off and have simple text box, edit button goes inactive so you cant correct typing etc in older posts…]