I wouldn't hate this if it were made to be PvP, and I'd most likely still buy it, but I'd be buying it because it has the Star Wars brand, and not because it is a game I think I'd enjoy or get a lot of gameplay out of. I'm still off-and-on collecting the WotC card game simply to have the product; all the cards are in little wallets and filed away with no intention of playing them.
In my experience, Star Wars gamers are a breed apart from regular gamers, and are a fickle pack, too. It's been mentioned many times that the other card games that have been put out in the past have largely had the player base fall through quickly, with just a very small core of dedicated people who still play the Decipher game to this day. FFG surely doesn't want to see that happen with their game, so are more than likely trying to shuffle things around in the hope the mechanics can support any style of game play.
There is of course the spectre of the Decipher game hanging over any Star Wars card game - it certainly seems likely that was the reason for the TCG being put on indefinite hold, or at least it was one major reason. There will no doubt be a lot of furore about this December, when the game is hopefully finally released, and people will be once more invoking the holy grail of the CCG over all. To make another attempt at a PvP card game is to court disaster in that respect. Something different seems to be called for, which is perhaps what made them pick co-op as the game's format to start with.
It's been said somewhere on these forums that, if FFG have a licence to produce card games in the plural, then it's not necessarily a foregone conclusion that either format is going to be neglected over the other. I would still prefer the LCG to be co-operative, though, and to see a secondary, standalone game for PvP.
borithan's thematic argument for a co-op LCG is also quite the winner, in my view, too. To want to play as an evil, corrupt regime bent on genocide on a massive scale is a bit sick, in my view. The model of LotR lends itself much better to this than AGoT. There is so very little difference between Tolkien's and Lucas' creations, after all. But I suppose we shall see what this year brings. I'm really hoping that the December release date was just playing it safe, and they manage to get it to the shops before summer is out 
