Aside from the challenging mechanic of the card game, I also enjoy the theme and the game story. I would love it if the game feels like a roleplaying game too. My suggestions are:
1. Include a map of relevant areas of the Middle Earth with the expansion or adventure pack. Looking at the map allows players like me to visualize where we are adventuring/questing. I was particularly thrilled when I saw a map in the LotR novel (not included in the game) and saw in it Old Forest Road, Anduin River, Mirkwood Forest. A map of where the adventure takes place immerses the players more. A map of the relevant area could be included at the bottom part of the rules insert (instead of the big artwork) included with the adventure packs.
2. In the rules insert for the adventure packs, maybe adding a few more paragraphs about the ongoing story could help increase the storytelling aspect of the game. Right now, just a few sentences are included.
3. Instead of card's flavor texts (which are very hard to read due to very small font size), maybe FFG could put some descriptive narrative (especially in location cards), that would make the players reading them feel that they are in the game, adventuring. I like the narrative that appears on the quest cards.
Adding these small changes are feasible. They won't take anything away from the game. Players looking for theme and story would enjoy them. I hope FFG would consider my suggestions.
