OK, this is probably a no brainer but here goes.
When you do a Military challenge and the Defender loses, they get to choose the victim. If they have a character that has a response that Saves the character (e.g. goes back into their hand) can they choose that character?
It would seem that every Marshalling they would be able to play this character and never be in serious danger of getting a character killed. Sure it costs one gold to get that character out there, but then to a certain degree that have a shield.
In this case I am thinking of Viserys Targaryen and his Response: Save Viserys Tagaryen from being killed or discarded from play, then return him to his owner's hand.