OK, I feel like I'm missing something here, and have for a while. Keep in mind I'm coming into this from the angle of pondering running a game and knowing what players will often do (try to find the best build), but...
Given many of the Successor Chapters get something above and beyond their Primogenitor chapter. why would anyone NOT just take one of the published successors and revel in getting the additional talent or whatever? Some seem reasonably balanced out with drawbacks, but some just flat out get a blanket talent above and beyond the parent chapter (EG, the Genesis Chapter is created as Ultramarines and gets the Peer: Ultramarines Talent. Or the one Dark Angels Chapter that gets a Relic Wargear piece and its only drawback is no newer than Mk 6 armor. Or the Crimson Fists with their Ork Knowledge (Or is it hatred?)) Is that supposed to replace something that I'm just missing? Or what's up?