Thanks for the business lecture. However I run a very large company and understand the mark up rip off game. So in a nut shell its a rip off item. I also have retail experience and again its a rip off. Please dont try to defend another company going out of controll with their pricing. Dont get me wrong I love the game and product I just dont want it to get out of controll and become overpriced. Paying $12-$20 for boxed sets is a very sustainable price. When things go beyond that it gets a little too much and the game looses it appeal for me. Anyway only time will tell.
PS-Did not intend to insult anyone with my comments.