It really seems like they could have made both co-op and head-to-head play possible with the same components. There are lots of games that basically have two decks (intermixed or not) where one deck is just missions/baddies for your opponent's good guys to fight. This would also be a type of game that isn't represented in FFG's current stable of LCGs, so it seems like it would have been a good fit.
Anything with the SW logo is going to move plenty of cardboard, but I really wonder if they didn't pass up a major cash cow by not including a competitive play option. Decipher's SWCCG was HORRIBLE for the first several years of its existence, and there were tons of players and tournaments to be found.
