bitva said:

This is probably because the game is meant to appeal to people that don't play CCGs. "Hey look, there is no randomness in the packs so you don't have to spend a ton of cash to get some cards." I guess those are board-game people? They're being tricked into buying a card game because it comes in a board game box, mwa ha ha.

The Complement Set would probably be the best possible way to do this, for three reasons:

1. FFG would indicate that they do not want to give competitive players a bad deal. Thus, they would gain in reputation.

2. New players to casual W:I could still buy the Core Set relatively cheap and thus be easily introduced to W:I.

3. It would be easier to get players to play non-casual W:I.

Concerning the third point, I recently introduced a friend to W:I who already had the Core Set but never played a game. After a couple of matches, he decided that it would be worth buying some stuff. Although he would have had the money to easily buy everything, he cautiously asked whether he should buy an additional core set or the first expansion or some battle packs. Without going into more detail, it basically came down to having to explain how W:I is published and which expansions/battle packs have all the necessary cards and which do not. With a Complement Set, I could have simply said, buy the Complement Set and then whatever you want.