I'm hoping it's a matter of a typical corporate "message of the day" sort of mentality - often a large organiztion (government or business) decides that "this is what we're pushing out into media/public today" and other things, even if ready don't get into the message mix. They have the Star Wars licence etc., and as has been noted we can't expect the "push" on Warhammer to always equal the First Year push. You can have lots of "line areas" creating product etc. but often external media etc. all goes through a central point where a view on "what to push when" prevails.
Ideally, if Jay got promoted that means there isn't any sort of "well that Warhammer thing was a debacle" view at senior level in FFG. He did exude enthusiasm for subject but lots of folks do - the important thing is that those coming in continue in that vein.
I think the game needs a continued push for FFG to generate maximum income from it - the creativity of its dice pool approach, the "details and variation but very light on rules look-up" virtues of the "it's on a card in front of you" approach pushed out, the rich depth of the warhammer world leveraged in other media etc.



It sounds more like a greenskins expansion or a new besitiary to me.