What exactly is the B2B program? I searched the site and found no explanation of it.

Are these kits only available to Brick and Mortar stores?

B2B means business to business. They are available for retailers to be able to promote DUST tactics in store. This is also the only way for players to get hold of the special Characters. The lst two where Johnny One-Eye and Stefan. This time it looks to be Action Jackson and and Totenmeister

Cheers,

Rom

The first two heroes it was stated that they would be made available to the general public at a later time, hope that it is the case for these later two as well.... don’t like it when they release stuff that not everyone can get a hold of, forcing one to spend a small fortune to buy them online.

Well, at least this has allowed us a small glimpse at these exclusive heroes.

Looks like Action Jackson is another Power Armor-wearing hero (lots of these lately: Ozz, Rhino, Lara...)

I'm running an online store and I'm trying really hard to promote Dust: Tactics, even going to cons and other local brick and mortar stores to set up demos. I wish there was a way for me to utilize this kit to draw more people in...

I love this game and really want to see it grow.