Kennon said:
Haha, as one of the people on the podcast, I'd point you to the wording of something like the Neutral Faction house card which specifically references "or place during setup" while the Alliance agenda only mentions playing cards which by default is the standard playing from hand action that you aren't actually doing during the setup.
You're arguing that there is a distinct difference between "play" and "place during setup," with regards to the out-of-house penalty.
If this is true, then there is no out-of-house penalty for "placing during setup." The words, "Cards affiliated with a different House cost 2 additional gold to place" are never mentioned in the official rules nor any of the FAQs. Any time that the rules refer to an out-of-house penalty, it only mentions "playing" the card. This includes the section on the setup phase.
I kid! I kid!