A bit about me:
I've considered myself a competitive card player for the past 4 years and a Call of Cthulhu LCG (CoC) player the last year and a half. For me, purchasing full play sets of every good CoC card is a must. When designing decks I do so in a competitive nature at least 80% or more of the time. By this I mean that I rarely ever go over 50 cards, always run full play sets of the good cards, and stride to streamline my deck for maximum efficiency as much as possible. In terms of card player psych profiles I am most definitely a Spike.
By history I'm accustom to a number (3 or more) of large tournaments (40+ people) during the year, so it's been difficult at times to adjust to this game, being that kind of player. As many of you reading this are surely aware, to this point, CoC has not been a competitive game. What I mean by this is that, despite good sales, CoC has not (to my knowledge) hosted a tournament with over 25 people in attendance. In fact, the tournament with arguably the most prestige (and the best prize), the CoC World Championship at Gen Con, typically draws only a dozen or so participants (this year we had 16).
I know at this point, people are ready to give me a list of reasons why CoC LCG players aren't competitive and why FFG wont support a competitive environment. I think it's important to go through some of these as they are valid points. In fact, it makes perfect sense to me why CoC to this point hasn't been competitive. However, that doesn't mean we as players or FFG as a business should just accept this.
Reasons I've heard the CoC LCG doesn't have competitive play:
1) LCGs are purchased primarily by casual gamers – I understand and agree with this statement. However, if I'm a business person I'd acknowledge this, but then try my best to bring in additional players by improving the competitive scene as well (ways to do this listed below). After all, doesn't it make sense to expand and grow this game, by trying to include a greater audience?
2) Competitive players play CCGs over LCGs – Again I agree this is the case right now. Some competitive players would rather play CCGs because the card pool is larger. CCGs are also collectable versus LCGs which have set cards. Finally, and most importantly, CCGs like Magic and Yugioh are well marketed, target a larger audiences, have a longer history, etc. Because they are so large and already supported by large companies they can also offer more incentives to play and more competition for competitive gamers.
3) FFG is a casual business that hasn't historically supported competitive play – I agree, this is part of why I'm writing this. In my opinion, failing to support competitive play is ignoring a whole potential market of customers.
4) If LCGs are selling well now, why mess with anything? – Answer. To continue growing the game by bringing in new players. Just because it's selling now doesn't mean it can't sell better.
5) It's too expensive to support a competitive play environment – I disagree with this point. It doesn't have to be (see suggestions below).
6) There isn't a demand for competitive play – I am a competitive player and I'd like to see more. My play group is as well. It only makes sense that there are more like us out there.
At this time I want to clarify that there is absolutely nothing wrong that to this point CoC has been primarily non-competitive. At the end of the day, I love the property and mechanics and I'm glad the game is selling and continuing to be made. Again, however, I reiterate my point above that just because things are going good now, doesn't mean more can't be done to expand and grow the game while pleasing competitive players.
To FFG's Credit:
Despite everything mentioned above, I want to thank FFG for the effort it has put into CoC and the other LCGs. In some ways they have already begun helping the competitive environment. What I'm trying to accomplish in this report is to ask for more developments, while also openly discussing CoC from a competitive standpoint, as a competitive customer.
Some positive steps FFG has made:
1) FFG has tried to run some larger tournaments – Each year FFG runs the Cthulhu World Championship at Gen Con. Also in April of 2010 FFG hosted a LCG “Mega” event at their headquarters. FFG also attempted to grow the competitive scene by creating LCG Regionals that asked players to apply and host across the country. Finally, this October 22nd-24th FFG is scheduled to host another Cthulhu Event at their headquarters called Arkham Nights.
Unfortunately, as mentioned above, historically the CoC World Championships has had minimal attendance. This years CoC Worlds event broke the old record with 16 people.
As for the “Mega Event” held in April, myself and two other locals traveled over 12 hours from Ohio this year to attend the singles and team events scheduled there. In large part we did this hoping to compete with other players and prepare for worlds. To our dismay, we were the only CoC players to attend the “Mega Event” which ended up being a mega let down.
Now on to the LCG Regionals. At first, we considered applying for a regional event, but end up declining because of the cost to do so. While our store owner was excited at first to host it, he soon changed his mind when he heard of the $200.00 price tag required to buy a regional kit. He realized wisely, he'd never re-coup his loses. I wonder how many other vendors felt the same way and also declined?
Looking ahead, I'd like to attend Arkham Nights this October, but right now I wont. I'm afraid of a repeat of the Mega Event where my friends and I take days off work, travel 12+ hours, spend hundreds of dollars, and wind up playing each other.
I think FFG is doing the right thing trying to run these tournaments, but they going about it all wrong. They really need to find new ways to raise attendance. Hosting tournament after tournament again and again only to receive limited to no attendance should be a red light that the marketing for these events is not working properly. As I stated above, I don't think this is an indication that players aren't interested. So what Is it then? I'll try to explain why I think these events are failing and what can be done below.
2) Another thing FFG did right which should be applauded is changing to the full play set (20x3). This was a great change and one that was overwhelming welcome. I could see this change greatly reducing the gap between casual and competitive players as everyone gets a full play set from here on out. Hopefully more players will be less intimidated at tournaments since their card pool is now truly the same as every one else.
Having said that, FFG desperately needs to begin reprinting old asylum packs in the new play set format asap. Christian Peterson responded in the CoC forum saying it will be done, but gave no time frame as to when we can expect it. I've heard of many players who would gladly buy many of the early asylum packs, but they simply can't find them because they are sold out. This discourages CoC gamers who want to play competitively but didn't get the earlier packs. It's also bad from a business perspective as you aren't filling consumer demand.
3) Winning Worlds and getting to design a character card in your image that's playable in the game. This was also the prize in UFS a former card game of FFG. It was described there as “The Coolest Prize in Gaming”. As a competitive player I full heartedly agree. The chance to be immortalized in a game you enjoy is VERY worth playing for.
Unfortunately, there is only one tournament a year where this prize can be won and that's Worlds at Gen Con. Expanding this awesome prize to 3 or 4 tournaments would likely increase attendance at larger tournaments and excite the competitive play community. I for example would be much more likely to attend Arkham Nights this October if this prize was awarded. The cost to do this is also minimal to none for FFG. They design artwork and abilities for cards anyway, so collaborating a couple times a year with champions wouldn't cost them any more.
Potential Solutions:
1) Proper incentives – The number one reason people wont do something or choose not to is because of lack of incentives. Currently the incentives to play in big CoC events simply aren't there. As a company I'd be doing everything possible to find out why players aren't attending these events.
Lets start by looking at the Mega Event in October that drew three CoC players. (These findings can likely be applied to all Regionals as well since the setting and prizes are pretty much the same) What went wrong there? Well for one there was an entrance fee of $20.00 to play in the events. Behaviorally this would be considered a “punishment” and is actually the opposite of an incentive. Charging players to play at your own headquarters was not a good move and I’m sure that turned at least a few potential players away.
Prizes at the Mega Event were decent, uncut sheets, pins, wooden tokens, a domain set, CoC play mats, and a 70 dollar gift certificate to FFG (only redeemable at Gen Con), and a bye at worlds. The gift certificate and bye at worlds was a good touch, but not enough. If you didn't plan to attend worlds you might as well subtract that prize from the pool. Why couldn't it be redeemed online or at the event? After all, the event was in FFG HQ. As for the pins, tokens, domain set, and uncut sheets, it was not worth the 20.00 entrance fee, much less the cost of travel. As a result, it should be no surprise that only 3 people showed up for this event.
So what are some ideas for incentives? I know FFG doesn't like spending money on prizes, but as a business you have to spend money to make money. Certificates were a good start, but the cost of the kits these came in totally off set it. The limitation of only allowing the certificates to be used at Gencon was also a poor decision. If FFG choose to sponsor 3-4 big events a year (Gen Con and 2 at their Headquarters, etc) I believe they should be willing to offer at least $150-200 of FFG certificates or product per an event. The cost would be around 600-800 per a year, a minimal cost with huge potential benefits. Worthwhile incentives would likely draw additional players and potentially grow the game. If not certificates then how about prizes like other FFG board games, LCGs, or Cthulhu related products (like those new domains)? Cross promoting products as prizes might also encourage players to play other FFG games they hadn't considered before.
As mentioned above, allowing for 3-4 opportunities to win a character cards would also be a good incentive. Another idea, instead of offering rough art prints or uncut sheets, what about framing some of these art pieces for the top places to make them look more professional? Other incentives – Books and literature by HP Lovecraft. Plaques that include Lovecraft quotes and a place to put a CoC card for top 4. Lovecraft tee-shirts and hats (advertising for the game as well).
2) Another problem that needs fixing is Advertising. This goes back to spending money to make it. Not enough people know about CoC. What about sending out more posters with product so store owners can hang it up in their stores. Another idea I can't imagine would be very expensive is to add a small flier in asylum packs that explains the upcoming big CoC events and the potential prizes. I'm sure hundreds of CoC players don't even know about Worlds or that you can win a card of yourself if you win. The incentives above are only effective if people know about them. I believe CoC is cross promoted in the Arkham Horror games, but i'm not sure. If not it should be. If it is, they should also include information about the CoC events and prizes as well. Perhaps including a few LCG cards in new Arkham Horror games would also be a good draw or coupons for the CoC LCG.
3) Finally, the last potential solution involves packaging and reprinting the older LCG cards. Tracking down all those old Asylum series can be a nightmare and a big turn off to new players wanting to compete. A good solution might be to make jumbo boxes available that include entire asylum pack series in the new format.
To FFG:
Failing to properly support competitive gaming for your LCGs is costing you money and potential players. Adding to your competitive base of players makes financial sense, as they typically buy all product released, not just some of it.
Again, this is not meant to be a rant, but rather one players view of why things aren't working in competitive play for CoC and what might be done to help fix it. I'd love to hear your thoughts as well. What would it take to make you travel to the upcoming Arkham Nights event? Do you have any theories on how to grow competitive play for CoC? How would you like to see CoC improved?
Thanks,
Paul