Archimedes said:
"Dude, a Penny-Arcade card game?"
"Yes, would you like to know more?"
"Heck yeah"
Same exact story here in NYC. I know people who bought battle boxes just to get the deck boxes for other games. Sadly they were never going to play UFS cause they were all too devoted to magic but sales are sales. A few did wind up getting sucked in UFS though.