Hello guys,
So there's been some discussion lately around card packs and upgrades appearing in expansions forcing people to buy out of faction and the merit of wave card packs to avoid such situation.
The post was created by @Cloaker and I didn't want to co-opt his topic for a discussion on perhaps a wider issue so go check it out here if interested.
There's been a lot of discussion since the cancellation of a few releases in Wave 6 of reprinted material and this seemingly refocused and change of direction in the way Fantasy Flight approach selling the game to new and old players alike. We've seen that there are leaked plans for squadron packs and their name imply certain things that we can only speculate on but this combined with FFG announcing 'aces style' packs for reprints going forward it seems FFG might be going back on certain assumptions that were made when second edition was released.
I know there's a lot of people who like to say that FFG promised you wouldn't have to buy out of faction and that you wouldn't have to buy reprints and they would not include new material in the reprints. I could not find any citations for these comments but that doesn't also mean they weren't said it could be that I just couldn't find them so if you have references for them, please let me know and I will edit this post accordingly to cite those sources.
My own speculation appears to be this. The reprints haven't sold as well as FFG have wanted them to and after a very successful first few waves with brand new factions being released there was possibly as cataclysmic drop-off in terms of profit as waves became majority reprints with only one or two new ships. Certainly enough for me to recall speculation around some kind of investors call that lead to the cancellation of reprinted stuff and this reassessment of how they release reprinted ships.
How do people feel about purchasing expansions where they own some, but not all of the content. For the sake of argument, say FFG was to release an aces pack that contained a YT-2400 and a Z-95 and it contained the items from the conversion kit; Dash, Leebo, Blount and Cracken, but it also included the Iron Squadron members from Rebels as pilots for the 2400 and some random new named codename pilots for the Z-95? You already own part of that content, and surely they'd have the models in a different paint job, maybe even an entirely new sculpt for the 2400 based on its Rebels appearance. Would people feel cheated and lied to?
The obvious answer is yes, there will be people and while I can't blame them. I also can't blame FFG for doing this either. Good will will only take you so far and if you are releaseing content and it's not resulting in sales that will end up impacting the game too. FFG are trying to appease both new players and old players alike while also not completely ruining the good will they have in the X-Wing community. Some would argue about card packs and yes that's something that can be done, but only if it is economical for FFG to do that and it might not be; why invest in shipping two products one for new players and one for old players, when one product will fit both, sure there's duplicated content being provided but at least there's also new stuff for the existing players.
There will be a lot of people on here who will raise the roof and say "I am a loyal player and FFG owes me this as a loyal customer" and speaking as someone who has worked in a corporate business...a company owes you squat. Yes there is good will and customer service involved but that stops being a thing particularly when their efforts to appease you ends up costing them more money which (again speculation) is what might have happened with the reprints and the promises to not include new content in those expansion.
That being said it is important that FFG does do what it can to minimise the damage. The card packs released were a brilliant idea and I think they should be something that comes along with every few waves as a compilation of all the new cool stuff that's been out so far and might be a way of getting said new pilots into the hands of consumers who actively don't want to purchase reprints. It rewards the holdouts by saying "here's all the new stuff in one pack". Speaking as a video gamer there's a lot of talk about investment to time ratio. If a game has DLC content that i enjoy I purchase it there and then and get it there and then. A year later, there will be a 'game of the year edition' that offers that game and the DLC usually at a budget price. Holdouts tend to get better value in the long run at the cost of not having everything immediately. Is it right?...that's an argument in itself but it's certainly something that happens and what I equate the card packs from the last wave to. If you held out, here's your reward, a discounted pack of everything rather than having to buy every faction.
Anyway, these are just my thoughts and ramblings. I'd appreciate your own down below, please keep it as civil as you can.