@buckero0 the cards in the officers packs aren't Battle Cards though they are faction specific Command Cards.
Priority Supplies is the better comparison, which is $10 less than Vital Assets. Prices for comparible soft plastic and hard plastic unit kits (say Phase 1 troopers vs Phase 2 troopers) are $10 different, so the new price is part of the FFG unit price increase. So Vital Assets are "appropriately" priced.